About3minutes Productions began life in New York, where its founder John Paul Tansey, lived, worked and played for over a decade. Working first at The MacNeil/Lehrer NewsHour (Public Television's flagship news show) then at a number of internet startups gave Tansey a unique window onto America's complex cultural and political landscape. A later stint at MTV however, shed no light whatsoever on the reason for the existence of bands like Squirrel Nut Zippers and Korn. Still, Tansey did end up with a large and very quirky record collection, so he's pretty chuffed about that...
These days, about3minutes is based in Melbourne, Australia and collaborates with a team of video production professionals to create content for television, advertising and specialist markets.
Each project is tackled with the guiding principle that great ideas, stories and messages can be told in well-constructed, three minute packages. Of course, that doesn't mean all our work is short-form - we've produced a number of acclaimed longer documentaries for broadcast - but we firmly believe in the notion that there's an art in telling big stories in short, eye-catching ways.
Ultimately, our aim is to create work that has heart, engages and that resonates.
Keeping it Reel
Come in! Take a look at some of our work...
Commissioned by City of Melbourne, we take an audience on a trip into the future of Fishermans Bend.
A glimpse into the future...
The brief - to capture North Melbourne Football Club's "Shinboner Spirit"...
SOUND & VISION
A recent project for Museum Victoria, where a magical world comes to life for a little girl...
We were commissioned to capture the spirit and intent of a unique theatrical event...
The Making of "100% Melbourne"
Arts & Culture
Scenes of Melbourne's rich arts and culture landscape...
ARTS & CULTURE
Propositions for an Uncertain Future
The science behind the art of one of the country's most important artists.
Propositions for an Uncertain Future: John Wolseley
ABC commissioned us to produce and direct a documentary that looks back at 50 years of the Australian Ballet.
Swan Lake - The Australian Ballet at 50
A half-hour documentary commissioned by the ABC to celebrate 50 years of the Australian Ballet.
A good trailer jolts even the loudest, slushie-slurping audience into another world, piques interest and leaves viewers intrigued and wanting more.
We recently created this trailer for the award-winning film "Hounds of Love" - due for release in 2017
Hounds of Love
This animation was one of a series we built for a client to showcase their range of hearing products
A very small hearing device comes to life...
We created this trailer for "What if it Works" and indie movie due for release in later 2017
What if it Works?
We created this trailer for "What if it Works" an indie film due for release in late 2017